FILA Celebrates 50 Years in Tennis at the 2023 BNP Paribas Open
FILA, the Official Apparel and Footwear Supplier of the 2023 BNP Paribas Open, will be celebrating its 50 years in tennis with a series of special on-site activations and activities at Tennis Paradise in March. Fans attending the event can expect to see FILA’s past, present, and future taking center stage as the brand honors its landmark 50 years milestone.
|WTA FILA Sponsored Tennis Players – Shoes & Apparel|
To bring FILA’s history to life, fans can visit the FILA retail store on-site at the Indian Wells Tennis Garden, where they can interact with key elements from the brand’s history, including archival outfits and artifacts transported all the way from the Fondazione FILA Museum in Biella, Italy. Throughout the tournament, FILA will also surprise fans with giveaways and events that honor the brand’s rich history.
As part of its modern evolution, FILA-sponsored ATP and WTA players will debut the brand’s all-new ‘Tie Breaker Collection’ in competition at the 2023 BNP Paribas Open.
Players such as Barbora Krejcikova, Karolina Pliskova, John Isner, Diego Schwartzman, Brandon Nakashima and others will sport the collection on the court, along with FILA’s Axilus 2 Energized and Speedserve Energized tennis shoes.
Fans can shop for their favorite FILA merchandise on-site, including highlights from the ‘Tie Breaker Collection’ available for purchase at the official brand store at the BNP Paribas Open retail village.
FILA’s commitment to empowering the future of tennis will also be on full display as the brand debuts the first-ever FILA International Junior Championships to coincide with the 2023 BNP Paribas Open.
The event offers promising junior boys and girls tennis players the opportunity to play on the same courts as the professionals, and the winners of each singles draw will receive a wild card entry into the 2024 BNP Paribas Open.
Additionally, FILA will donate over 200 tickets to local Coachella Valley high school tennis teams, providing them the opportunity to watch the worlds best of the ATP and WTA Tours compete in their backyard.
Finally, FILA will take part in a special edition of the tournament fan-favorite Tennis Talks, with a “50 Years in Tennis” panel set to take place on Saturday, March 11, alongside other prominent brands and organizations in the sport.
Overall, FILA’s footprint at the 2023 BNP Paribas Open is set to offer fans a memorable experience of the brand’s past, present, and future.