Serena Williams Collaborates with Nike to Empower Underrepresented Designers
Serena Williams, the seven-time Wimbledon champion, has recently unveiled her latest collection in a partnership with Nike, through the Serena Williams Design Crew (SWDC). Established in 2019, the SWDC aims to celebrate and empower diverse perspectives by selecting up-and-coming designers from underrepresented backgrounds.
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In collaboration with Nike, the SWDC selected 10 up-and-coming designers, who created a new collection of streetwear, footwear, and performance gear for Nike inspired by Serena Williams. The partnership aimed to give an opportunity to budding designers of all backgrounds, especially those who are underrepresented in the industry.
In a recent post on social media, Serena Williams shared a clip of herself strutting down a path, wearing various outfits from the new collection. She also asked her fans to weigh in on their favorite look from the collection.
The SWDC is committed to creating a new era where diverse perspectives are celebrated and empowered. The company provides an opportunity for underrepresented designers to showcase their talent and bring fresh cultural viewpoints to the industry. Each year, the SWDC hand-selects up-and-coming designers to provide fresh takes from their own cultural viewpoints.
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Serena Williams, who has been an advocate for women’s empowerment and equal opportunities, expressed her appreciation for the designers of the new collection. She recognized the importance of giving underrepresented designers a platform to showcase their talent and bring fresh perspectives to the fashion industry.
The collaboration between Serena Williams and Nike through the SWDC has not only produced a stunning new collection but has also empowered underrepresented designers in the fashion industry. The SWDC’s commitment to providing opportunities for designers from diverse backgrounds is a significant step towards celebrating and empowering diverse perspectives in the industry.