Jessica Pegula, the World No. 3 tennis player, has recently announced a new collaboration with Stella Artois, the official beer sponsor of the 2023 Miami Open. The announcement comes just before her highly anticipated semifinal clash against Elena Rybakina.
Despite being born into a wealthy family that owns the Buffalo Bills NFL franchise and the Sabres in the NHL, Jessica Pegula has admitted that she receives few approaches for sponsorship deals. Her father, Terry Pegula, is currently ranked as the 128th richest person in the United States with a net worth of $5 billion.
The collaboration between Pegula and Stella Artois is part of the brand’s Perfect Serve program, aimed at making tennis more accessible to fans by providing them with the opportunity to win tickets and VIP packages for the sport’s biggest tournaments.
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Frances Tiafoe, who is also partnered with the beer company, humorously demanded a commission on Pegula’s deal after the announcement.
Jessica Pegula is well known for her dedication to tennis and is one of the hardest-working players on the tour. She is also passionate about animal welfare, having launched a charitable foundation focused on them, as well as a skincare line.